You’ve heard about the trouble with shared prefixes and what other common barcode issues can cost you. But to help you fully understand just how complicated a barcode situation can be for your brand, here’s a real-life story: On March 24th, I received a call from a brand owner who […]

In addition to shared prefixes, there are some other common and costly barcode issues that your business will want to protect itself against when getting a barcode for your product. From the time the UPC symbol was introduced in 1973 until the middle of the 1990s, when the desktop computer […]