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Part IV: I Never Saw This One Before: 28 Years of the Same Mistake

You’ve heard about the trouble with shared prefixes and what other common barcode issues can cost you. But to help you fully understand just how complicated a barcode situation can be for your brand, here’s a real-life story: On March 24th, I received a call from a brand owner who […]

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Part III: Other Common (and Expensive) Barcode Issues

In addition to shared prefixes, there are some other common and costly barcode issues that your business will want to protect itself against when getting a barcode for your product. From the time the UPC symbol was introduced in 1973 until the middle of the 1990s, when the desktop computer […]