Business man and woman reviewing UPC barcode list.

Part VI: What is ACR (Automated Cost Recovery)?

What type of options do retailers, distributors, or wholesalers have when a UPC barcode doesn’t work? Their final decision can be influenced by time of day, some poorly worded policy, and/or the inclination of the buyer of the product with the problem UPC barcode. While many of the retailers and […]

Mother and young daughter shopping for groceries

Part V: Protecting Your UPC Barcode and Your Brand Equity

A UPC barcode is always owned by some type of entity. It can be a brand in a grocery store, a pint of blood at the blood bank, or the serial number on an electronic device. Way too often, however, the UPC barcode owner doesn’t check (i.e. proof) the barcode […]