Man using a scanner

UPC Barcode Questions and Answers

As a barcode company, we know how important accuracy and expertise are to your business. When it comes to UPC barcodes, we’ve collected a couple of answers to common questions, as well as anecdotes showcasing common mistakes. Hopefully, after reading this, you’ll understand why it’s imperative to trust an expert […]

barcode for products

A New UPC Term Has surfaced: “GS1 Certified Barcode”. Hmmm?

I have not been able to ascertain where this term originated from, but it sounds very suspicious to me, and here is why. The word “certified” indicates a certain higher level of quality in a product or service. The use of this term here seems to indicated GS1 will certify […]

Woman on laptop buying product from Amazon.

Another Challenge with Selling Your Branded Product via eCommerce or Amazon!

Amazon continues their inconsistent processes when dealing with vendors who sell their branded products through their pipeline. The difference showed up with two of our clients, both of whom were using shared prefixes. (The shared prefix issue will be discussed in another blog and time.) Let’s look at both scenarios: […]

Woman using smartphone to purchase products on Amazon

Selling Your Branded Product Via Amazon? Learn What Challenges You May Face

Amazon requires a UPC/EAN symbol (the new term for this is a GTIN (Global Trade Identification Number) on every product that goes through their distribution system. As the brand owner, this means you’re responsible for completing this essential task. Unfortunately, Amazon’s policy is not consistent across all their product lines […]

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I Completely Forgot: I AM a GS1 Standards Professional

When I was President of Symbology, Inc., I and several staff attended a  2-day GS1 class in Chicago or New Jersey and became “GS1 Standards Professionals”. Ray Delnicki was the instructor.  The class was back in 2015, and my staff and I re-certified in 2017 after taking an online update […]

Man in red shirt holding box of fresh produce.

How the Produce Industry Evolved with the UPC Symbol

The produce industry remained largely unaffected when the UPC symbol was introduced in 1973. The packer/growers did not want the additional expense of coding all the SKU’s, which are part of their industry and the wholesaler/retailers did not have the computer capacity to process all the many SKU’s as well. […]

Business man and woman reviewing UPC barcode list.

Part VI: What is ACR (Automated Cost Recovery)?

What type of options do retailers, distributors, or wholesalers have when a UPC barcode doesn’t work? Their final decision can be influenced by time of day, some poorly worded policy, and/or the inclination of the buyer of the product with the problem UPC barcode. While many of the retailers and […]

Mother and young daughter shopping for groceries

Part V: Protecting Your UPC Barcode and Your Brand Equity

A UPC barcode is always owned by some type of entity. It can be a brand in a grocery store, a pint of blood at the blood bank, or the serial number on an electronic device. Way too often, however, the UPC barcode owner doesn’t check (i.e. proof) the barcode […]

Man on computer about to make a purchase

Part IV: I Never Saw This One Before: 28 Years of the Same Mistake

You’ve heard about the trouble with shared prefixes and what other common barcode issues can cost you. But to help you fully understand just how complicated a barcode situation can be for your brand, here’s a real-life story: On March 24th, I received a call from a brand owner who […]