What type of options do retailers, distributors, or wholesalers have when a UPC barcode doesn’t work? Their final decision can be influenced by time of day, some poorly worded policy, and/or the inclination of the buyer of the product with the problem UPC barcode.
While many of the retailers and wholesalers have written policies, their policies are enforced or not enforced at a whim. In fact, several wholesalers have taken the problem and turned it into a profit center at the expense of the brand owner. The most aggressive example of this situation that I know of concerns a large retailer whose logo is a large red circle.
A problem with a UPC barcode there means the retailer will take care of the problem by deducting $.25 per package on the invoice (i.e. $.25 per package times 100,000 packages equals $25,000) and/or $2.50 per bar coded shipping container. They will do that even if the solution is merely changing the number in their POS database and that change can typically take less than one minute. This process is what’s known as ACR (Automated Cost Recovery) in the trade.
Partner with Prefix-Xchange
If this situation has happened to you or you need professional guidance and support to help you purchase your brand’s UPC barcodes, connect with Prefix-Xchange, Inc. today. We help business owners, like you, secure company prefixes and avoid costly penalties or GS1™ annual renewal fees that can halt product and distribution of your products.
To speak with an experienced consultant, contact us now to tell us more about your company needs, so we can help you purchase your company prefix and file your prefix transfer request form with GS1™through our simple, easy to navigate process that guarantees success for your business.
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